HTV's Video Tracking Scores Big Again
Over 788 million across the Nation View News of
First Implantable Artificial Heart

Louisville, Kentucky -- Medical miracles are accomplished as Louisville hits the headlines with the first completely Implantable Artificial Heart in the world. HTV through it's tracking and uplinking services was part of the communications team for Jewish Hospital, the University of Louisville (UofL) and Abiomed, which continues to bring attention to the city's medical center and their leading edge work in medical breakthroughs. Most recently, over 784 million viewers in 205 major markets around the country saw news of the AbioCor Implanted Replacement Heart operation performed at Jewish Hospital on July 2nd by Dr. Laman Gray and Dr. Rob Dowling of UofL.

Since the release of the Boyle Report by Greater Louisville, Inc (GLI) in 1999, local economic development officials have touted the health care industry as one of the key areas around which to drive expansion of the Louisville economy. "We are working toward the day when the City of Louisville comes to people's minds as one of the Top 10 places in the country for medical innovation and high-quality health care," said Hank Wagner, President of Jewish Hospital HealthCare Services (JHHS), parent company of flagship Jewish Hospital, and Chairman of Greater Louisville Inc's Health Enterprise Network. "Meeting a goal like this would be impossible without talented physicians and a working relationship between the community and the local press. We have this base established. Now we need to tell the rest of the country about it."

JHHS leads the effort to get news of the exciting medical developments in Louisville out to a national and international television audience. Regular press conferences and video news releases are provided to health care reporters from around the country. HTV's media notification and tracking services provides JHHS with reports on which television stations are using the video feeds. The entire package of television, satellite and tracking services is provided to JHHS by HTV.

The medical marketing team led by Linda McGinity Jackson, Vice President of Public Relations and Spokesperson for the company doesn't only use the national television approach for high-profile events. Jackson said, "we feel a responsibility to try to educate consumers about the ethical implications of these new procedures. We did that before the first hand transplant in 1999 and now with the Abiomed AbioCor artificial heart."

Jewish Hospital, Pioneers in Medical Innovation is one of the top 10 open-heart surgery centers in the U.S., and its transplant program is one of the largest and most successful in the nation, performing all five solid organ transplants--heart, lung, liver, kidney, and pancreas. As a not-for-profit-health network, JHHS provides services in more than 40 locations in Kentucky and Southern Indiana, including hospitals, emergency air ambulance, outpatient care, nursing home care, occupational health, rehabilitation care, and health and information centers. Jewish Hospital, the flagship of JHHS, is a 442-bed regional referral center.

HTV, a distance learning company, was founded in 1993 to produce educational and informational programming for workplace communications and learning. HTV provides a full range of video production, satellite transmission and computer/Internet services designed to help customers achieve their communications, education and training goals.